• Dr. Jyotsna Gaur

This paper analyses the present position of Audio-visual medium of advertising which includes television advertising, radio advertising and internet advertising with special reference to India. Though different media spread awareness, but audio-visual media in the form of T.V., Internet, Radio & Mobile plays a vital role and serves as an effective tool of communicating messages to the target audience as it has the ability to combine visual and audio communications and thus this makes advertisements as an important medium to make people aware of the product. This research paper highlights the impact and influence of different audio-visual media of advertising in the present day scenario and how each of these media contribute to the society

Audio-visual, Contribute, Highlight, Internet, Scenario

"Present Status Of Audio-Visual Medium Of Advertising In India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.887-892, MAY-2018, Available :http://www.jetir.org/papers/JETIR1805752.pdf

"Present Status Of Audio-Visual Medium Of Advertising In India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp887-892, MAY-2018, Available at : http://www.jetir.org/papers/JETIR1805752.pdf