• Dr. P. Chandrashekar
• Hemantha Y

Global businesses are successful in implementing Blue Ocean Strategy with very less competitors. Indian Marketers attempt to implement strategy for creating a niche in the market and sustenance in business is the core of the study. Even if foreign companies are entering Indian market making competition more intense than ever. In this paper the author analyzes different cases where value of innovation played an important role for companies which have adopted new marketing concepts like Blue Ocean Strategy. A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer (buyer value) and the company. Innovation alone will often create a product that buyers are not willing to part their money.

Innovation, competition, value, blue ocean, Strategy

"An Exploratory Study on Rise of the Blue Ocean Strategy ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.1-10, MAY-2018, Available :http://www.jetir.org/papers/JETIR1805756.pdf

"An Exploratory Study on Rise of the Blue Ocean Strategy ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp1-10, MAY-2018, Available at : http://www.jetir.org/papers/JETIR1805756.pdf