• M. SAHAYA VENNILA
• THIRUSELVAN

Marketing is a chain of processes which links the producer and the consumer. Marketing has a place in the fishing industry. The marine fishing sector is highly unorganized and specifically Kanyakumari is no exception to this trend. The life bread of fishermen is determined by the selling price of fishes and the marketing system adopted. Most of the transactions are oral. The marketing of fish is influenced by many interrelated factors. The perishable nature of fish makes marketing more difficult particularly for transportation and storage. There are wide fluctuations in the quantity and quality of production. The units of production are much smaller and more scattered. All types of species do not have equal demand at the market. Moreover fishermen are reluctant to go directly to sell their catches in the market. Geographically the study is confined to Kanyakumari district. The district is selected for investigation because of the existence of all types of crafts and gears. The study is based on functional approach. This approach divides the entire marketing process into several significant services

Crafts & Gears, Marketing, Channels, Price-spread

"MARINE FISH MARKETING IN KANYAKUMARI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.266-269, June-2018, Available :http://www.jetir.org/papers/JETIR1806424.pdf

"MARINE FISH MARKETING IN KANYAKUMARI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp266-269, June-2018, Available at : http://www.jetir.org/papers/JETIR1806424.pdf