• Rashmi

This paper researches the effect of interpersonal organization showcasing on buyer buy aim and how it is influenced by the intervening part of purchaser commitment. The study analyses data taken from 100 respondents purchasing through social media. The findings drawn from this study imply that marketers should respond to the rising importance of social networking sites because of their powerful influence on consumer purchase intention. This study expands on the existing research of social network marketing by investigating the indirect effect of consumer engagement on the relationship between social network marketing and consumer purchase intention in the context of cities of Haryana. The discoveries drawn from this investigation suggest that advertisers should react to the rising significance of person to person communication locales in light of their ground-breaking impact on purchaser buy aim. This examination develops the current research of informal community promoting by exploring the backhanded impact of buyer commitment on the connection between interpersonal organization advertising and customer buy aim with regards to urban communities of Haryana. The discoveries drawn from this investigation suggest that advertisers should react to the rising significance of long range interpersonal communication locales in light of their intense effect on shopper buy goal. This proposal can be actualized by organizations through the constant checking of customer worries by changing their web based showcasing methodologies.

Customer Engagement, Social Media, Social Network Marketing.

"The Impact of Social Media on Customer Brand Engagement: A Critical Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.465-470, June-2018, Available :http://www.jetir.org/papers/JETIR1806456.pdf

"The Impact of Social Media on Customer Brand Engagement: A Critical Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp465-470, June-2018, Available at : http://www.jetir.org/papers/JETIR1806456.pdf