• Jaskirat Singh
• Simranjeet Kaur

Indian consumers are very particular about their products. The consumer choices vary based upon their preference towards online shopping versus offline shopping. The internet and traditional shopping both have their own advantages and disadvantages. Online shopping doesn’t require travelling long distances, offers more variety, remains functional 24*7, offers huge discounts and extend the facility of customer reviews. On the other hand, traditional shopping allows customers to physically examining products which otherwise online shopping lacks. Consumers may be use both the online and traditional mode of shopping depending on their preferences at a particular moment, which results in fundamentally different behaviours across the two mode of shopping. This paper attempts to throw some light on the differences emerging out of online shopping behaviour and offline hopping behaviour.

Consumer Buying Behaviour, Traditional Shopping, Online Shopping

"A Comparative Study of Consumer Behaviour Towards Traditional and Online Shopping Preferences: A Case Study of the City Patiala of Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.504-509, June-2018, Available :http://www.jetir.org/papers/JETIR1806463.pdf

"A Comparative Study of Consumer Behaviour Towards Traditional and Online Shopping Preferences: A Case Study of the City Patiala of Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp504-509, June-2018, Available at : http://www.jetir.org/papers/JETIR1806463.pdf