• K. Rajendra Prasad

Pricing Mechanisms is an important decision before issuing IPOs. It plays a vital role in success and failure of any IPOs in Capital Market in India. This paper examines the popularity of book building over fixed price method, the pricing mechanisms used to issue the IPOs in Indian Capital Market and it is found that the Book building method is preferred over fixed price method. .It is also observed from data that the IPOs which failed in market adopted the Book building method, but no such evidence is found from literature review of different researcher which shows that there is any relationship between failure of IPOs and pricing tool adopted. So it is also a topic of further research to find out the relationship between failure of IPOs and the pricing tools used.

Initial Public Offer (IPO), Book Building, Fixed Price Method, Capital market

"Understanding of Initial Public Offerings in India: A Comparison of the Book-Building and Fixed-Price Methods", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.530-535, June-2018, Available :http://www.jetir.org/papers/JETIR1806467.pdf

"Understanding of Initial Public Offerings in India: A Comparison of the Book-Building and Fixed-Price Methods", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp530-535, June-2018, Available at : http://www.jetir.org/papers/JETIR1806467.pdf