• Tanvi Patiyal
• Dr. O.P. Verma

Nowadays, social media plays an important role in influencing behaviour of consumers. Sites like Facebook, Twitter, YouTube etc. tried to make our psychological profile based on our like and dislikes which further help online stores to make advertisement on these sites. On the other hand, consumers have also shown interest in these sites and may get attracted towards online store. Therefore, the present study made focus on analyzing the impact of social media on consumer’s behaviour. For the purpose of the study, data has been collected from 240 young consumers of Solan districts of Himachal Pradesh. Chi-square method has been used to analyse the behaviour of consumers and study found that social media has impact on online shopping behaviour of consumers.

Keywords: online shopping, consumer, social media.

"IMPACT OF SOCIAL MEDIA ON ONLINE SHOPPING BEHAVIOUR OF CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.399-403, June-2018, Available :http://www.jetir.org/papers/JETIR1806564.pdf

"IMPACT OF SOCIAL MEDIA ON ONLINE SHOPPING BEHAVIOUR OF CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp399-403, June-2018, Available at : http://www.jetir.org/papers/JETIR1806564.pdf