• S. TIRUNAVUKARASU
• DR. R. SRITHARAN

The consumers buying process is an intricate concept where many internal and external factors have an impact on the buying decisions. The knowledge on what consumers buy and when they buy is very significant for marketers. Using this information, marketers can frame marketing strategies according to the interest of end customers. The underlying agenda of the study is to bring the customer back to a retail store which has undergone huge losses due to the online wave that has swept the Indian retail market. The main aim of the research work is to find out the important reasons for off-line purchase.

Off-line Purchase, On-line purchase.

"ROPO (RESEARCH ONLINE PURCHASE OFFLINE) BEHAVIOUR OF CONSUMERS – A STUDY ON REASONS FOR OFF-LINE PURCHASE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 6, page no.503-508, June-2018, Available :http://www.jetir.org/papers/JETIR1806870.pdf

"ROPO (RESEARCH ONLINE PURCHASE OFFLINE) BEHAVIOUR OF CONSUMERS – A STUDY ON REASONS FOR OFF-LINE PURCHASE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 6, page no. pp503-508, June-2018, Available at : http://www.jetir.org/papers/JETIR1806870.pdf