• GULAM SUBHANI
• MD. ATEEQ UR RAHMAN

The utilization of online medicinal services groups to obtain wellbeing related data and diminish vulnerability over ailments is at present hampered by the absence of comprehension of how wellbeing data used for conduct can be empowered in such situations. By drawing upon the hypothetical idea of social self and individual self, and directing a field study among 101 online human services group clients, this examination explores how social personality in online social insurance groups and individual clients' apparent illness seriousness mutually impact the wellbeing data looking for affinity. This examination adds to the writing on wellbeing data looking for by exploring the impact of social self (social character), individual self (saw illness seriousness), and their interaction in online groups. The discoveries can control medicinal services suppliers and group supervisors in detailing key gets ready for advancing wellbeing data looking for conduct.

Health Information Seeking, Online Healthcare Community, Perceived Disease Severity, Social Identity, Social Self and Personal Self.

"Info Search for Accessible Healthcare Groups: The Double Impact from Society Identity and Confidential Identity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.571-581, July-2018, Available :http://www.jetir.org/papers/JETIR1807809.pdf

"Info Search for Accessible Healthcare Groups: The Double Impact from Society Identity and Confidential Identity", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp571-581, July-2018, Available at : http://www.jetir.org/papers/JETIR1807809.pdf