UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 7
July-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR1807932


Registration ID:
185899

Page Number

245-248

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Title

Impact of TV Advertisement on Children Buying Behaviour

Abstract

In this research we investigate the impact of television advertisement on children. Advertising is form of communication used to convince audience to purchase product, services and ideas. Advertising is vital variable of promotion mix which is used by every industry to persuade their prospective buyers and after that convert them into lifetime customers. Advertisements plays important role in every individual life by shaping their life style. A questionnaire was used to collect data from children between 6-14 years age group. The method was used for analysis was percentage analysis, tabulation and chi square test. The results revealed that advertisement has a greater impact in children buying behaviour.

Key Words

T.V., Advertisement, Impact, Children, Attributes of advertisement

Cite This Article

"Impact of TV Advertisement on Children Buying Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.245-248, July-2018, Available :http://www.jetir.org/papers/JETIR1807932.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Impact of TV Advertisement on Children Buying Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 7, page no. pp245-248, July-2018, Available at : http://www.jetir.org/papers/JETIR1807932.pdf

Publication Details

Published Paper ID: JETIR1807932
Registration ID: 185899
Published In: Volume 5 | Issue 7 | Year July-2018
DOI (Digital Object Identifier):
Page No: 245-248
Country: Jalandhar, Punjab, India .
Area: Management
ISSN Number: 2349-5162


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