UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 8
August-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1808727


Registration ID:
187350

Page Number

588-593

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Title

A STUDY ON THE CUSTOMER’S BEHAVIOUR TOWARDS ONLINE SHOPPING IN BHOPAL

Abstract

ABSTRACT In present era it has become one of the popular approaches for business and customer to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. This study titled “A Study on Customer Behaviour towards Online Shopping in Bhopal City” has been conducted to understand and analyze the conditions which affects customers’ online purchase decisions and how these factors affects customer satisfaction. Descriptive Research Design has been used for this study. A well-defined questionnaire was designed to collect samples data across Bhopal City. This requires variety of respondents who already have experience of online purchasing , so convinced sampling technique was chosen. The questionnaire filled by a sample size of 100 respondents. After collecting the data, the data was classified and , tabulated . Necessary statistical tools such as Percentage Analysis and statistical tests has been used to interpret the data. Results of this work may be useful to business mans, who are seeking options to expand their business into online shopping environment.

Key Words

Keywords: Online Shopping, E-retailers, Customer Behaviour

Cite This Article

"A STUDY ON THE CUSTOMER’S BEHAVIOUR TOWARDS ONLINE SHOPPING IN BHOPAL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.588-593, August-2018, Available :http://www.jetir.org/papers/JETIR1808727.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON THE CUSTOMER’S BEHAVIOUR TOWARDS ONLINE SHOPPING IN BHOPAL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp588-593, August-2018, Available at : http://www.jetir.org/papers/JETIR1808727.pdf

Publication Details

Published Paper ID: JETIR1808727
Registration ID: 187350
Published In: Volume 5 | Issue 8 | Year August-2018
DOI (Digital Object Identifier):
Page No: 588-593
Country: BHOPAL, Madhya Pradesh, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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