• Dr.V.SURESH KUMAR
• R.VARALAKSHMI

Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes as well as modifying advertising related to eco-friendly, recycle and renewable products which give more aware to both the producer as well as consumer. This study is mainly focus on both in use and in production towards green products in Thanjavur district. This study is clearly stated that one step ahead to know the interventions of green products mainly on use and production by means environment friendly .By using the questioner which is framed with socio demographic factors , internal factors and external factors. All data are feed into the SPSS Software to know the current status about green products in the minds of people both in usage and production.

Eco-friendly, go-green, consumer behaviour, renewable, eliminates waste, recycle

"A STUDY ON GREEN PRODUCTS ON BOTH IN USE AND IN PRODUCTION TOWARDS GREEN MARKETING WITH SPECIAL REFERENCE TO THANJAVUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.147-153, August-2018, Available :http://www.jetir.org/papers/JETIR1808768.pdf

"A STUDY ON GREEN PRODUCTS ON BOTH IN USE AND IN PRODUCTION TOWARDS GREEN MARKETING WITH SPECIAL REFERENCE TO THANJAVUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp147-153, August-2018, Available at : http://www.jetir.org/papers/JETIR1808768.pdf