• Dr.J.KAVITHA

In today’s world, communication among consumers is prompt than ever before. Since more and more information is diffused through the internet and other channels, it is unavoidable that buyers in the present era are more informed and demanding. Online retailing takes place over the internet and allows consumers to directly buy goods or services from a seller over the internet as business-to-consumer (B2C) transaction. Simply put, the goods online for sale have emerged as a significant retail force. Online information obtained is more elaborate and adequate. Online shopping consumers benefit from comparing the product, price and features simultaneously. In the present scenario, one of the main trends is the use of online platforms as a preferred channel of the customer to choose or purchase products and services and customer satisfaction is understood as the ultimate reason for any consumer behaviour. More importantly, the extent to which customers are satisfied is directly related to attitudes toward online shopping or toward specific Internet stores. Therefore this study attempts to identify the factors influencing the buying decisions of the consumers relative to online shopping considering the area of study as Chennai in Tamil Nadu state.

Consumer buying decision, Online shopping, Consumer satisfaction

"CHANGING PARADIGMS OF CONSUMERS’ BUYING BEHAVIOUR WITH RESPECT TO ONLINE SHOPPING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.86-88, August-2018, Available :http://www.jetir.org/papers/JETIR1808910.pdf

"CHANGING PARADIGMS OF CONSUMERS’ BUYING BEHAVIOUR WITH RESPECT TO ONLINE SHOPPING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp86-88, August-2018, Available at : http://www.jetir.org/papers/JETIR1808910.pdf