• Rebecca Theodore

Digital marketing is rising in India with fast pace. Many Indian companies are using digital marketing for competitive advantage. It is any form of marketing products or services, which involves electronic devices. It can be both online and offline. Effective Communication is supplementary to marketing. When it is a matter of business success, importance of effective communication skills cannot be underrated. Colours play an important role in attracting the consumers and creating an image about the brand or retail store. With the help of colors companies are adding value to their product portfolio. Social media is based primarily on internet or cellular phone based applications and tools to share information among people. Total Quality Management is a business philosophy which centered around core ideas or principles like customer focus, continuous improvement, involvement at all levels, in all business segments; human resource management, manufacturing, supplier management, marketing, new product development, sales and service, standardization, business processes and leadership involvement. In this paper we are discussing about above mentioned factors which seriously affects the digital marketing.

Effective communication, Impact of colors, Social media, Total Quality Management, Comparative advertising.

"DIGITAL MARKETING: COMPARITIVE STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.828-833, September-2018, Available :http://www.jetir.org/papers/JETIR1809149.pdf

"DIGITAL MARKETING: COMPARITIVE STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp828-833, September-2018, Available at : http://www.jetir.org/papers/JETIR1809149.pdf