• Jomol K Joy
• Sinu Susan Varghese

Agriculture is the backbone of Indian economy as the economic development of the country is very much relied upon the agricultural activities. Agriculture provides not only food for the nation but also provides opportunities in employment. India is the largest producer, consumer, and exporter of spices and spice products. Increase in the production of various agricultural products is insufficient for the economic development of the country. It also requires a systematic and scientific marketing system for the purpose of marketing agricultural products. Rapid increase in production of organic food is creating new and more complex challenges for marketing. The principal goal of organic production is to develop enterprises that are sustainable and harmonious with the environment. From the study it has been revealed that most of the respondents choose:- Organic producers highly depend on agents as distribution channel to market their products and this help the producers to enhance demand for their products. The main problems faced by the organic producers include changing climatic conditions, consumer’s taste and preferences and cost involved in the production process and most of the respondents choose farmers meeting organic food standards and rain plays a vital role in agricultural sector as the main perception of the organic producers. Organic agriculture is a holistic production management system which promotes and enhances agro-system health, including bio-diversity and soil biological activity. However an increasing number of farmers have consciously abandoned agrochemicals and now produce organically, as viable alternative to Green Revolution agriculture.

Organic agriculture, foreign earnings, GDP, Green Revolution Agriculture.

"MARKETING PRACTICES, PROBLEMS AND PERCEPTIONS OF ORGANIC PRODUCERS WITH SPECIAL REFERENCES TO IDUKKI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.81-88, September-2018, Available :http://www.jetir.org/papers/JETIR1809314.pdf

"MARKETING PRACTICES, PROBLEMS AND PERCEPTIONS OF ORGANIC PRODUCERS WITH SPECIAL REFERENCES TO IDUKKI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp81-88, September-2018, Available at : http://www.jetir.org/papers/JETIR1809314.pdf