• Dr. Kumudha Rathna

We are in the era of the digital world, as we all know that not even a single piece of work can be done without the help of technology, from recharging our mobile, paying electric bills, property tax, water tax, medical bills, daily grocery, bank transactions, from national to international online shopping, online education, remote works, travel ticket booking including bus, train, and flight all done online. Most of the transactions take place within a few seconds. With the help of technology, remote work can be done for companies located on the other side of the globe. International trade became easy due to advancements in technological growth, interactive websites, and digital marketing have increased worldwide connectivity and opportunities. If we compare digital marketing with traditional marketing, without huge investment reaching customers is not so easy. Now the entire marketing strategy changed, start-ups can reach global customers without much investment, traditional marketing strategy became an additional investment but not mandatory investment, digital marketing became a boon for businesses. The one-time investment by the start-up is only on the electronic equipment such as computer, printer, internet, website, social media advertisement sponsors and digital marketing campaign and sponsors, renting huge workspace are minimized.

"JURISDICTIONAL ISSUES OF CYBERSPACE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.1210-1217, August-2018, Available :http://www.jetir.org/papers/JETIR1809A82.pdf

"JURISDICTIONAL ISSUES OF CYBERSPACE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp1210-1217, August-2018, Available at : http://www.jetir.org/papers/JETIR1809A82.pdf