• DR. A. KHALEELUR RAHMAN
• P. GANESH

Digital payment is a way of payment which is made through digital modes. In digital payments, payer and payee both use digital modes to send and receive money. It is also called electronic payment. No hard cash is involved in the digital payments. All the transactions in digital payments are completed online. It is an instant and convenient way to make payments. The main objective of the study is to identify the students’ digital wallet preference towards Digital India movement, to know the relationship between personal factor and overall satisfaction towards digital payment. The future of digital payments is very bright. India is experiencing a remarkable growth in digital payments. In 2015-16, a total of Rs. 4018 billion transacted through mobile banking as compared to Rs. 60 billion in 2012-13. The percentage of the digital payments through other modes is also increasing in a significant speed.

Key words: Digital Payment, consumer decision, cashless India, etc.,

"A STUDY ON CONSUMERS’ DIGITAL PAYMENT DECISION WITH SPECIAL REFERENCE TO STUDENTS OF SELECT COLLEGES IN TIRUCHIRAPPALLI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.416-419, October-2018, Available :http://www.jetir.org/papers/JETIR1810760.pdf

"A STUDY ON CONSUMERS’ DIGITAL PAYMENT DECISION WITH SPECIAL REFERENCE TO STUDENTS OF SELECT COLLEGES IN TIRUCHIRAPPALLI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp416-419, October-2018, Available at : http://www.jetir.org/papers/JETIR1810760.pdf