• Karuna Kriti

In current era, online advertising has grown rapidly and has come a long way today. Online advertisement uses the internet facilities to deliver diverse promotional marketing ads to online consumers. It mainly includes email advertising, search engine advertising, social media advertising, display advertising and mobile advertising. This study seeks to explore the impact of online advertisements on online consumers buying behavior and purchase decision making. The study is based on primary data collected from online consumers by sending an online structured questionnaire on various online platforms. The data collected by 100 respondents were systematically sorted, organized, analyzed and final figures were interpreted to draw conclusion. The study reveals that there is significant impact of online advertising on online consumers. The online advertisement has great impact on buying behavior and purchase decision making on online consumers. The present fast progressing and technologically advancing era, is witnessing a revolutionary change in the trend of advertising.

Online Advertising, Types of online advertisements, online consumer

"A study of impact of Online advertising on Online Consumers ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.659-664, November-2018, Available :http://www.jetir.org/papers/JETIR1811B97.pdf

"A study of impact of Online advertising on Online Consumers ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp659-664, November-2018, Available at : http://www.jetir.org/papers/JETIR1811B97.pdf