• Rachna Agnihotri

All the people, whether young or old like health drinks. They health drinks for relaxation, refreshment and to get energy. Thus health drinks have become part and parcel of their lives. As regards manufactures, they should realize that the consumer focal points of any business enterprises. it should be conscious of the that consumer is prime determining factor are decisive force in the market. So the producer should understand what exactly is expected of him by the consumer who is highly sensitive and reactive.

Health drink, Energy, consumer

"STUDY ON CONSUMER PERCEPTION TOWARDS HEALTH DRINKS USERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.914-922, November-2018, Available :http://www.jetir.org/papers/JETIR1811C39.pdf

"STUDY ON CONSUMER PERCEPTION TOWARDS HEALTH DRINKS USERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp914-922, November-2018, Available at : http://www.jetir.org/papers/JETIR1811C39.pdf