• Neethu Pillai
• Falguni Joshi
• Pooja Darda

When one thinks of the word cosmetic, one tends to visualize perfumes and makeup related products. However it is defined as the products which are applied externally to improve one’s appearances. Cosmetics are of various types ranging from toothpastes to body make-ups, shampoos and various powders which helps to enhance one’s feature. Cosmetics come in various categories like from organic make-up, herbal make-up, Ayurvedic and chemically induced make-up. The study of this research paper is to mainly focus on consumer’s awareness towards organic as well as herbal make-up products and decisions influencing consumer purchasing behavioural patterns.

Cosmetics, Organic Makeup, Herbal Makeup, Consumer purchasing behaviour.

"Consumer Behaviour Towards Organic & Herbal Products: Cosmetic Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.799-806, June 2019, Available :http://www.jetir.org/papers/JETIR1908275.pdf

"Consumer Behaviour Towards Organic & Herbal Products: Cosmetic Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp799-806, June 2019, Available at : http://www.jetir.org/papers/JETIR1908275.pdf