• Shubham Sanjay Kajale
• Shrutika Rajesh Malu
• Pooja Darda

Direct marketing is useful to form good relations with customers/clients for the representation of new product/service and to gain sales. It uses various techniques such as telephones, emails, festivals, fairs and other techniques to directly communicate with the clients and also to get immediate feedback. This paper gives information about direct marketing and various companies which use direct marketing. To study direct marketing with related to clients is an interesting study but at the same time it gets a bit tricky because knowing about one or more than one technique requires the analysis of the whole field. Direct marketing is more of creating good relations with clients and fulfilling the needs and demands of the market.

Direct Marketing, Company Initiatives, Tools of Direct Marketing

"Direct marketing and Company initiatives", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.197-201, June 2019, Available :http://www.jetir.org/papers/JETIR1908333.pdf

"Direct marketing and Company initiatives", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp197-201, June 2019, Available at : http://www.jetir.org/papers/JETIR1908333.pdf