UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1908C99


Registration ID:
303501

Page Number

783-790

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Title

CONSUMER PREFERENCES TOWARDS LINKEDIN SOCIAL MEDIA WEBSITE IN TIRUCHIRAPPALLI CITY

Abstract

In India, an advantage is gained by marketers to magnetize customers through social media advertisements, but on the other hand, the consumers in India are still unaware and stay unexplored. This research paper focuses on the perceptions of the consumers towards the LinkedIn social media website in Tiruchirappalli City. The data collection was done by using a survey method, from 120 sample respondents by administering a questionnaire by adopting a convenience sampling method. The proposed study will facilitate recognizing the basis of awareness and knowledge of Indian consumers’ perception towards the “LINKEDIN” social media website.

Key Words

Digital Marketing, Social media websites, and apps, consumer behavior

Cite This Article

"CONSUMER PREFERENCES TOWARDS LINKEDIN SOCIAL MEDIA WEBSITE IN TIRUCHIRAPPALLI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.783-790, June-2019, Available :http://www.jetir.org/papers/JETIR1908C99.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"CONSUMER PREFERENCES TOWARDS LINKEDIN SOCIAL MEDIA WEBSITE IN TIRUCHIRAPPALLI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp783-790, June-2019, Available at : http://www.jetir.org/papers/JETIR1908C99.pdf

Publication Details

Published Paper ID: JETIR1908C99
Registration ID: 303501
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.24976
Page No: 783-790
Country: Tiruchirappalli, Tamil Nadu, India .
Area: Commerce
ISSN Number: 2349-5162


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