UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1908E32


Registration ID:
503701

Page Number

228-247

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Title

A STUDY OF FACTORS INFLUENCING CUSTOMERS' SATISFACTION OF BANKING SERVICE

Abstract

In banking service, the quality of customer service plays a vital role in sustainable business progress. The transaction between a bank and its customers must be permanent, consistent, and maintained with good service quality. This research article aims to study customers' satisfaction with the services rendered by the banks in Hunsur Taluk. The author has conducted a survey of customer satisfaction of banking services from 200 customers of seven Public Sector banks. The result has shown that there is a gap between customers' need and banking service. The customer survey indicates that banks must prioritize these variables to develop a sustained relationship with customers.

Key Words

cost of service, the attitude of the staff, customer satisfaction

Cite This Article

"A STUDY OF FACTORS INFLUENCING CUSTOMERS' SATISFACTION OF BANKING SERVICE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.228-247, June-2019, Available :http://www.jetir.org/papers/JETIR1908E32.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY OF FACTORS INFLUENCING CUSTOMERS' SATISFACTION OF BANKING SERVICE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp228-247, June-2019, Available at : http://www.jetir.org/papers/JETIR1908E32.pdf

Publication Details

Published Paper ID: JETIR1908E32
Registration ID: 503701
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 228-247
Country: Mysore District, karnataka, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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