• Dr.S.MADASAMY

In India the marketing processes are based on the interaction between a business and the consumers. Advertising has been considered as a popular management tool for dealing with the highly rapid technological changes and also the marketing changes in today’s competitive markets, and this management tool refers to the re-analysis and re-designs of tasks and also processes inside and outside the organization. Advertising industry is a social institution born to full fill the human needs to require and send information about availability of product, brand and service. Of late, there has also been a widespread feeling that advertising is a form of communication, meant to exploit the consumers. Further it is often criticized as being generally profit oriented and business houses are label as marketing shared who are developing a perfecting technique to defraud customers through misleading advertisement. The objective of advertisement is to study the Impact of advertisement on buying behavior. It is found that there is a relationship between age of the respondents and level of impact of advertisement and there is a relationship between income and satisfaction with advertised product at the time of using.

Advertising Industry, Consumers, Brand Loyalty, Buying behavior

"A STUDY ON EFFECTS OF ADVERTISEMENT ON CONSUMER’S BUYING BEHAVIOUR WITH REFERENCES TO FMCGs IN THANJAVUR TOWN ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.1, Issue 1, page no.364-374, January-2014, Available :http://www.jetir.org/papers/JETIR1912047.pdf

"A STUDY ON EFFECTS OF ADVERTISEMENT ON CONSUMER’S BUYING BEHAVIOUR WITH REFERENCES TO FMCGs IN THANJAVUR TOWN ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.1, Issue 1, page no. pp364-374, January-2014, Available at : http://www.jetir.org/papers/JETIR1912047.pdf