• Shruthi Miriam Joseph
• Dr. Archana Arul

Equal and realistic depiction of homosexuality and the LGBT community on Indian media is essential, especially after the recent decriminalisation of section 377. However, there were several forms of media that portrayed homosexuality even when it was still considered a crime. To study various aspects of this portrayal, a research was conducted on the topic where three television commercials and two digital advertisements that portrayed homosexual elements while section 377 was still active, were studied extensively. The method of research used was participant observation on 20 samples between the ages of 18 and 30 and a questionnaire was used as the tool of data collection. The findings that were determined showed the level of awareness of the public on the topic of section 377, the selected advertisements, the portrayal of homosexuality in Indian advertisements as well as their perception on using homosexuality to advance brand image.

Section 377; Indian advertisements; Homosexuality; Television advertisements

"A STUDY ON THE PORTRAYAL OF HOMOSEXUALITY IN INDIAN TELEVISION AND DIGITAL ADVERTISEMENTS BEFORE THE DECRIMINALISATION OF SECTION 377", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.1147-1149, February-2020, Available :http://www.jetir.org/papers/JETIR2002376.pdf

"A STUDY ON THE PORTRAYAL OF HOMOSEXUALITY IN INDIAN TELEVISION AND DIGITAL ADVERTISEMENTS BEFORE THE DECRIMINALISATION OF SECTION 377", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp1147-1149, February-2020, Available at : http://www.jetir.org/papers/JETIR2002376.pdf