• Varsha.E
• Dr. Gladson Clifford Joe

Radio was invented in the 1900’s by Guglielmo Marconi. FM broadcasting was invented by Edwin Armstrong in the year 1933. It is mainly used to listen to music as it has a great sound quality. Earlier radio was used as a source of news, to know what is happening around them, mainly at the time of wars. Radio is the cheapest form of media and is easily available. The people in the rural area still rely on radio for information and entertainment. The AZ research report conducted in states like Ahmedabad, Pune, Hyderabad, Chennai, Jaipur, Lucknow and Bangalore, on August 2016 states that over 64% of population in India of age group 14-50 years still listen to FM Radio. According to Live Mint radio has become the second most accessed media. It says in the metro cities almost 86% prefer radio over social media. Today there are many audio streaming channels like Saavan, Gana, Spotify etc, which gives you varieties of songs any time you need. You only require internet connection for the same. But in FM radio one cannot chose the song they want and also while travelling there are chances to lose frequency and may experience disturbances. Even though such disadvantages are there for radio the live mint report says that an average of 64% people still depend on radio for music and only 6% use other audio streaming channels. In a district like Calicut, where there are only radio stations, it is important to learn the reach and effectiveness of FM radio especially among the teenagers who have access to all kinds of technology and devices. Calicut has three radio channels, Red FM, Radio mango and Club FM. It is important to know about the reach of FM radio among the teenagers as they are the future of our country and radio being one among the traditional media it should sustain for years to come. In this research survey is the research methodology used and a sample size of 50 is selected.

"A Study On The Reach Of FM Radio Among The Teenagers In Calicut", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.83-105, April-2020, Available :http://www.jetir.org/papers/JETIR2004013.pdf

"A Study On The Reach Of FM Radio Among The Teenagers In Calicut", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp83-105, April-2020, Available at : http://www.jetir.org/papers/JETIR2004013.pdf