• Pranay Bokade
• Abhishek Pande
• Meenal Pendse

This research was conducted with the major aim to understand consumer behaviour and preference towards cars of Maruti Suzuki in India. India is a country with a huge population, most of them have a good financial background to afford a car in a family. By understanding the market requirement of automobiles lots of automobile manufacturing companies entered the Indian market to target Indian customers. Because customer behaviour varies individually every company comes with different strategies to attract the customers. The present study throws light on various factors related to consumer buying behavior as well as satisfaction. The objective of this research paper is to know the preferences and opinions of Indian people towards Maruti Suzuki cars while buying. To understand it in a better way the data for the analysis was collected from secondary sources. The data collected from the respondents had been tabulated and then subjected to statistical analysis to enable judgments.

Maruti Suzuki, Consumer Behaviour, Automobile, Passenger Cars, Cars

"A REVIEW- RESEARCH PAPER ON CONSUMER BUYING BEHAVIOR TOWARDS MARUTI SUZUKI CARS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.186-192, April-2020, Available :http://www.jetir.org/papers/JETIR2004027.pdf

"A REVIEW- RESEARCH PAPER ON CONSUMER BUYING BEHAVIOR TOWARDS MARUTI SUZUKI CARS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp186-192, April-2020, Available at : http://www.jetir.org/papers/JETIR2004027.pdf