• Pranay Bokade
• Abhishek Pande
• Dr. Priyanka Kokutnur

Marketing plays the most important role for any product to create awareness and for selling the products, marketing help to branding the product and brand recognition creates value for the product. There are lots of electric bike companies are manufacturing the electric bike and Emflux motor is one of them to stay in the top the marketing strategy must be unique and attractive on the same concept Emflux Motor work. The main objective of this paper to focused on marking strategy of Emflux Motors from 2016 onward and understanding how effectively they strategies and implement in the market and to understand the brand position after those all marketing strategies.

Brand Positioning, Marketing Strategy, Electric Bike, Indian Market

"A Review- Research Paper on Marketing Strategy of “EMFLUX” Motors, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.292-295, April-2020, Available :http://www.jetir.org/papers/JETIR2004042.pdf

"A Review- Research Paper on Marketing Strategy of “EMFLUX” Motors, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp292-295, April-2020, Available at : http://www.jetir.org/papers/JETIR2004042.pdf