• Surbhi Deshmukh
• Snehal Nikam
• Meenal Pendse

The usage of internet has been increased over the years. Earlier limited number of people was using it but now base of users has increased to wider range. Social media is mostly preferred option by people. It is influencing consumers to take purchase decision. The aim of this paper is to study how social media has impacted consumer behavior while making choices and decisions regarding purchase. The data have been collected by structured questionnaire and analysed using data interpretation tools.

Buying Behavior, Social media sites, Influence, Social media, Marketing, Twitter; Facebook, Instagram.

"UNDERSTAND IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.543-547, April-2020, Available :http://www.jetir.org/papers/JETIR2004078.pdf

"UNDERSTAND IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp543-547, April-2020, Available at : http://www.jetir.org/papers/JETIR2004078.pdf