UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 4
April-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR2004078


Registration ID:
230199

Page Number

543-547

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Title

UNDERSTAND IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

Abstract

The usage of internet has been increased over the years. Earlier limited number of people was using it but now base of users has increased to wider range. Social media is mostly preferred option by people. It is influencing consumers to take purchase decision. The aim of this paper is to study how social media has impacted consumer behavior while making choices and decisions regarding purchase. The data have been collected by structured questionnaire and analysed using data interpretation tools.

Key Words

Buying Behavior, Social media sites, Influence, Social media, Marketing, Twitter; Facebook, Instagram.

Cite This Article

"UNDERSTAND IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.543-547, April-2020, Available :http://www.jetir.org/papers/JETIR2004078.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"UNDERSTAND IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp543-547, April-2020, Available at : http://www.jetir.org/papers/JETIR2004078.pdf

Publication Details

Published Paper ID: JETIR2004078
Registration ID: 230199
Published In: Volume 7 | Issue 4 | Year April-2020
DOI (Digital Object Identifier):
Page No: 543-547
Country: Pune, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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