• Dr. Sourabh Jain
• Aditya Pandey

The basic objective of the study to examine the influence of digital marketing on consumer behavior. Digital marketing is one type of marketing being widely used to promote products and services and to reach consumers using digital channels. In the present scenario digital marketing industry in India is spread to almost all the business sectors. For the current study the random sampling technique used for the data collection. The primary data collected with the help likert scale structured questionnaire. The sample size of the study was 150. The Correlation, Regression & ANOVA tools used for the data analysis. After the analysis of the data the findings of the study that world are moving the digital era, the digital marketing play as a vital role in increase of sales of any firm’s products and services. So the present reveal that influence of digital marketing of consumer behavior.

Digital Marketing, Consumer Behavior.

"Study of Influence of Digital Marketing on Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.649-655, April-2020, Available :http://www.jetir.org/papers/JETIR2004093.pdf

"Study of Influence of Digital Marketing on Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp649-655, April-2020, Available at : http://www.jetir.org/papers/JETIR2004093.pdf