UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 4
April-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2004093


Registration ID:
230484

Page Number

649-655

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Title

Study of Influence of Digital Marketing on Consumer Behaviour

Abstract

The basic objective of the study to examine the influence of digital marketing on consumer behavior. Digital marketing is one type of marketing being widely used to promote products and services and to reach consumers using digital channels. In the present scenario digital marketing industry in India is spread to almost all the business sectors. For the current study the random sampling technique used for the data collection. The primary data collected with the help likert scale structured questionnaire. The sample size of the study was 150. The Correlation, Regression & ANOVA tools used for the data analysis. After the analysis of the data the findings of the study that world are moving the digital era, the digital marketing play as a vital role in increase of sales of any firm’s products and services. So the present reveal that influence of digital marketing of consumer behavior.

Key Words

Digital Marketing, Consumer Behavior.

Cite This Article

"Study of Influence of Digital Marketing on Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.649-655, April-2020, Available :http://www.jetir.org/papers/JETIR2004093.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Study of Influence of Digital Marketing on Consumer Behaviour", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp649-655, April-2020, Available at : http://www.jetir.org/papers/JETIR2004093.pdf

Publication Details

Published Paper ID: JETIR2004093
Registration ID: 230484
Published In: Volume 7 | Issue 4 | Year April-2020
DOI (Digital Object Identifier):
Page No: 649-655
Country: Vadodara, Madhya Pradesh, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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