• Madhukar J Saxena
• Dr Ranjan Kuamr

The India FMCG market is the fourth largest sector in the Indian economy and can be segregated into two broad categories, i.e. organize and unorganized sector. Household & personal care range accounts for around 50% of this FMCG sector and growing at a faster pace. This change is because of the key factors such as increased awareness, better access and changing lifestyle. Larger chunk still being dominated by unorganized retail sector, which accounts for around 90% in 2018 and 10% for organized retail. Purchasing grocer is a necessity for every household, it depends upon income, family size, social status, qualification, city they belong too and many other factors. Grocery word now comprises of a wider range of monthly consumables by a family, which includes personal care products, hygiene range of products, other packed products. The study here is to understand that why customer prefers to buy from unorganized sector, factors those important roles in decision making process. Customer preferences for the store and other factors being carried with respect to the customer’s monthly income.

Grocery, Unorganized Retail Stores, Customers Preferences, Customer Income

"CUSTOMER PREFERENCES FOR GROCERY PURCHASE FROM UNORGANIZED RETAIL OUTLETS WITH RESPECT TO THEIR MONTHLY INCOME IN BHOPAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.869-877, April-2020, Available :http://www.jetir.org/papers/JETIR2004118.pdf

"CUSTOMER PREFERENCES FOR GROCERY PURCHASE FROM UNORGANIZED RETAIL OUTLETS WITH RESPECT TO THEIR MONTHLY INCOME IN BHOPAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp869-877, April-2020, Available at : http://www.jetir.org/papers/JETIR2004118.pdf