• Tubagus Achmad Darodjat
• Abdul Rahmat
• Reza Ronaldo

Abstract This paper is a preliminary research about Corporate Image (CI), specifically to observe the position of previous studies using Systematic Literature Review (SLR) and Systematic Mapping Studies (SMS). The purpose of this mapping research is to figure out the Corporate Image topic which has been studied earlier. The literature search was done on Scopus electronic database and Emerald Insight. Sixty eight (68) articles obtained in the form of scholarly journal fall into the category of inclusion. This study attempts to map 68 previous articles based on several variables, from general definition to involved-variables categories (Antecendent and Cosequences), and also map the article variables based on article theme group. This study has limitation in which the writers did not include the 6C criteria by Balmer and Geyser (2006). It is expected that future researches of SMS and SLR would involve this 6C’s concept. The writers also look forward to corporate image concept improvement for further studies. The result of Systematic Mapping Study illustrates the potential of exploring the current topic or sharpening the existing one.

Corporate Image, Corporate Marketing and 6C’s Concept.

"Mapping Corporate Image in Corporate Marketing For Community ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.1315-1333, April-2020, Available :http://www.jetir.org/papers/JETIR2004177.pdf

"Mapping Corporate Image in Corporate Marketing For Community ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp1315-1333, April-2020, Available at : http://www.jetir.org/papers/JETIR2004177.pdf