• Pavithra s
• Dr. Deepak K V

In Contemporary Business world of increased expectations, growing influence of social media and networking, companies find new ways to engage the workforce. Organizations finally became serious to integrate social technologies into recruitment, development and engagement practices. At present social integration is the status quo of all organizations. Employee engagement is a workplace approach designed to ensure that employees are committed to their organization’s goals and values, motivated to contribute to organizational success, and are able at the same time to enhance their own sense of well-being. Using social media business creates an environment of collaboration. This is a empirical research and the purpose was to investigate the effect of use of social media usage on employee job performance in the IT Sector. Survey data were collected from 50 respondents through the simple random sampling technique. A Structural Equation Modelling method was employed for data analysis. Results demonstrated a positive and significant relationship between use of social media and employee job performance. Since the use of social media is inevitable in work environments, management in organizations should find ways to get the maximum benefit of its use in business processes.

"Use of Social Media on Employee Job Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.1454-1468, April-2020, Available :http://www.jetir.org/papers/JETIR2004195.pdf

"Use of Social Media on Employee Job Performance", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp1454-1468, April-2020, Available at : http://www.jetir.org/papers/JETIR2004195.pdf