• Dr. Melletus Uchechukwu Agbo

The study examined the effects of corporate social responsibility on performance of deposit money banks with respect to First bank and Access bank pl. Enugu, Enugu State. The research adopted the survey research design, using simple random sampling techniques, descriptive statistics and inferential statistics. A total number of one hundred and sixty five (165) questionnaire were issued out by the researcher to the staff and customers of First bank and Access bank plc. Enugu, Enugu State. The coefficient of determination R-square of 0.870 implied that 87.0% of the sample variation in the dependent variable, degree of relationship between Customers level of satisfaction and profitability of deposit money banks. The value of the adjusted R2 was 0.868. This showed that the regression line which captured 86.8% of the total variation in degree of relationship between customers’ level of satisfaction and profitability of deposit money banks. The F-value of 510.891 was an indication that the model was statistically significant at 5% level of significant at degree of freedom df1= 2 and df2= 153. The calculated t-statistics of 7.774 was greater than the critical value (i.e.1.984), the null hypothesis was rejected and the alternate accepted. The findings indicated that; firstly, there was positive and significant relationship between corporate social responsibility and the performance of First bank and Access bank plc. Enugu, Enugu State. Secondly, there was positive and significant effect between constant innovation and the level of profitability of First bank and Access bank plc. Enugu, Enugu State,. Lastly, there was positive and significant relationship between Provision of quality services to meet customer’s satisfaction and profitability of First bank and Access bank plc. Enugu Enugu State.

Corporate Social Responsibility, Customer Relations, Profitability and Performance

"Effects of Corporate Social Responsibility on Performance of Deposit Money Banks in Enugu North, Enugu, Enugu State, ( A Study of First Bank Plc and Access Bank Plc Okpara Avenue)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.1324-1336, April-2020, Available :http://www.jetir.org/papers/JETIR2004378.pdf

"Effects of Corporate Social Responsibility on Performance of Deposit Money Banks in Enugu North, Enugu, Enugu State, ( A Study of First Bank Plc and Access Bank Plc Okpara Avenue)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp1324-1336, April-2020, Available at : http://www.jetir.org/papers/JETIR2004378.pdf