• Dr. Moheswar Rajkhowa

Abstract: Rural marketing is concerned with marketing of product or service to the rural area and also marketing of outputs from the rural to other areas. Therefore rural market is concerned with flow of goods and services from urban to rural, rural to urban and within the rural area itself. It has always been understood that rural women of our country are basically home maker and they are not directly related to financial and working life of the rural India. But women entrepreneurs can play an important role in rural marketing. Therefore, the objective of the study included, understanding the role of rural women entrepreneurs for marketing of their products and services. The study has been conducted the area covered under the Dibrugarh district of Assam, is to understand the working of the various women entrepreneurs of the area in relation to rural marketing. The study included the rural women entrepreneurs registered under DICC Dibrugarh (Formal sector) and also unregistered rural women entrepreneurs (Informal sector) in the district. The methodology followed was of convenient sampling and respondents were interviewed on. Secondary data has been collected from the published articles, books journals etc.

Key words: Rural Marketing, Women Entrepreneurs,

"Rural Women Entrepreneurs and Rural Marketing: A Study in the Dibrugarh District of Assam.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.451-455, May-2020, Available :http://www.jetir.org/papers/JETIR2005374.pdf

"Rural Women Entrepreneurs and Rural Marketing: A Study in the Dibrugarh District of Assam.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp451-455, May-2020, Available at : http://www.jetir.org/papers/JETIR2005374.pdf