UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 5
May-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Unique Identifier

Published Paper ID:
JETIR2005374


Registration ID:
233339

Page Number

451-455

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Title

Rural Women Entrepreneurs and Rural Marketing: A Study in the Dibrugarh District of Assam.

Abstract

Abstract: Rural marketing is concerned with marketing of product or service to the rural area and also marketing of outputs from the rural to other areas. Therefore rural market is concerned with flow of goods and services from urban to rural, rural to urban and within the rural area itself. It has always been understood that rural women of our country are basically home maker and they are not directly related to financial and working life of the rural India. But women entrepreneurs can play an important role in rural marketing. Therefore, the objective of the study included, understanding the role of rural women entrepreneurs for marketing of their products and services. The study has been conducted the area covered under the Dibrugarh district of Assam, is to understand the working of the various women entrepreneurs of the area in relation to rural marketing. The study included the rural women entrepreneurs registered under DICC Dibrugarh (Formal sector) and also unregistered rural women entrepreneurs (Informal sector) in the district. The methodology followed was of convenient sampling and respondents were interviewed on. Secondary data has been collected from the published articles, books journals etc.

Key Words

Key words: Rural Marketing, Women Entrepreneurs,

Cite This Article

"Rural Women Entrepreneurs and Rural Marketing: A Study in the Dibrugarh District of Assam.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.451-455, May-2020, Available :http://www.jetir.org/papers/JETIR2005374.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Rural Women Entrepreneurs and Rural Marketing: A Study in the Dibrugarh District of Assam.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp451-455, May-2020, Available at : http://www.jetir.org/papers/JETIR2005374.pdf

Publication Details

Published Paper ID: JETIR2005374
Registration ID: 233339
Published In: Volume 7 | Issue 5 | Year May-2020
DOI (Digital Object Identifier):
Page No: 451-455
Country: Chabua, Dibrugarh, Assam, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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