• Dr.Tauqeer Elham
• Mohammad Anamul Haque

The underlying push of the paper is that the commercialization of creative new innovation should be supported by a proper plan of action. The paper sums up what has been proposed to be the segments of a business model and puts forth the defense that this needs three additional components so as to be fitting for imaginative innovation commercialization. It is contended that the choice on what market to target might be critical to the commercialization process in conditions where starting disappointment may permit no renewed opportunities. A method of deciding the most fitting beginning business sector is talked about as this market decision is a determinant for plan of action decision. At last, ends are drawn on characterizing and concocting plans of action for commercializing new advancements, especially in conditions of restricted assets.

Marketing Management

"STUDY OF MARKETING STRATEGY TOWARDS A BUSINESS MODEL FOR COMMERCIALIZING INNOVATIVE NEW TECHNOLOGY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 8, page no.1608-1616, August-2020, Available :http://www.jetir.org/papers/JETIR2008209.pdf

"STUDY OF MARKETING STRATEGY TOWARDS A BUSINESS MODEL FOR COMMERCIALIZING INNOVATIVE NEW TECHNOLOGY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 8, page no. pp1608-1616, August-2020, Available at : http://www.jetir.org/papers/JETIR2008209.pdf