• Nyalapatla Kavya Reddy

The emergence of social media totally changed the communication system of the world. This study gives a picture about how social media is affecting people in the modern age. It is standing as a platform for people to express themselves. From entertainment to #MeToo campaign, from section 377 to Sabarimala verdict, it stood as medium to express one’s personal views about everything. The #MeToo movement which spoke about sexual harassment, sexual assault, and violence against women wouldn’t have reached that stage without the help of social media. It bought the world on one platform. Social media is more a blessing for today’s generation. But it always depends on how a person sees it. There are equal chances of misusing of social media. Keeping advantages and disadvantages apart, one has to accept that social media had major contribution towards globalisation. Social media have also changed the lifestyle of the people. It promoted new cultures. It changed the way of doing business. It is because it is a highly accessible platform and allows us to engage rapidly with all age groups and also gives us an opportunity to learn from instant feedback. Active participation on social media is now a powerful tool.

"Social Media: Its effects in Modern Age", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 8, page no.215-217, August-2020, Available :http://www.jetir.org/papers/JETIR2008332.pdf

"Social Media: Its effects in Modern Age", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 8, page no. pp215-217, August-2020, Available at : http://www.jetir.org/papers/JETIR2008332.pdf