• Prateek Sapra
• Dr. Saurabh Dixit

The Novel Corona Virus (COVID-19) has changed the world as it was world as usual. Economies of majority of nations have drop down while situation among poor or developing nations is even worse. Since peoples are avoiding travel in order to maintain social distance hence Travel and tourism industry is the highly affected industry. Majority of worldwide airlines, travel companies, tour operators and other wings associated with Travel and tourism industry are struggling to survive in this pandemic era. Lot of peoples have lost their jobs as organizations are operating with minimal bandwidth and are getting lean. This research paper focuses on potential and future of Travel and tourism industry post COVID era. Tools used to analyze the findings include secondary data using desk research and primary data with the help of survey data to understand the driving factors based on consumer preferences. This research paper brought out several parameters that make an impactful presentation. Scope of the study is to analyze first hand findings which can further help decision makers in industry to take appropriate steps and prepare effective business strategy.

"Reviving of Travel and Tourism Industry: A study focused on consumer preference for Travel post COVID", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.430-463, October-2020, Available :http://www.jetir.org/papers/JETIR2010053.pdf

"Reviving of Travel and Tourism Industry: A study focused on consumer preference for Travel post COVID", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp430-463, October-2020, Available at : http://www.jetir.org/papers/JETIR2010053.pdf