• Narola Jayesh G
• Prof. Dr. Kailash P. Damor

The Indian Telecom Sector has grown exponentially and has transformed into the second greatest framework on the planet. Availability of moderate progressed cells and lower rates expected to drive improvement in the Indian Telecom Industry. The pro association, which gives benefits better the extent that quality and cost, will be the one before various brands in the engaged market. If the organization quality and cost is extraordinary and sensible when diverged from various brands, by then the brand, which is better, urged by the reference get-together to people, which will make the brand progressively notable, and help in securing and holding more clients. The fundamental point of this paper is to characterize the promoting technique of telecom division. India right presently is the greatest media transmission feature. This is an immediate aftereffect of the growing adaptable economy in India. Advertising methods are fundamental for the turn of events and accomplishment of any association. This is progressivelypertinent to telecommunication industry, which generally set apart by tense experiment as system supplier's battle for subscribers.

Marketing, Marketing strategies, Telecom sector

"A Study on Marketing Strategy adopted by leading Players of Telecom Sector in India (With special reference to Gujarat State)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.654-662, October-2020, Available :http://www.jetir.org/papers/JETIR2010078.pdf

"A Study on Marketing Strategy adopted by leading Players of Telecom Sector in India (With special reference to Gujarat State)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp654-662, October-2020, Available at : http://www.jetir.org/papers/JETIR2010078.pdf