• Dr.A.R.Nithya
• Mr.A.G.Balasubramanian

Purpose – The purpose of this paper is to analyse the customer’s views, expectations and ways of fulfilling them through supply chain management (SCM) practices Design/methodology/approach – Qualitative research adopting descriptive research design. some major SCM practices were extracted, These identified practices are then compared to explore the relationship between them for better understanding and application. Findings – strategies to improve customer service levels and, hence, business performance. Research limitations/implications – This paper focuses about application of QFD strategic technique on SCM, empirical study undertaken for identifying the same. Practical implications – The result of this paper will help in providing greater understanding of identified SCM practices that will lead to successful implementation of QFD on SCM Originality/value – Literature work carried on SCM practices and QFD process. Empirical study carried out to convey the established relationship between QFD and enhancing SCM practices. Paper type Empirical research review

Total quality management, Supply chain management, Quality functional deployment, competitive advantage

"ACHIEVING COMPETITIVE ADVANTAGE: CUSTOMER’S OPINION AND VALUES ABOUT LOGISTICS SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.1559-1569, October-2020, Available :http://www.jetir.org/papers/JETIR2010201.pdf

"ACHIEVING COMPETITIVE ADVANTAGE: CUSTOMER’S OPINION AND VALUES ABOUT LOGISTICS SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp1559-1569, October-2020, Available at : http://www.jetir.org/papers/JETIR2010201.pdf