UGC Approved Journal no 63975(19)

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Published in:

Volume 7 Issue 10
October-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2010501


Registration ID:
302284

Page Number

3838-3847

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Title

A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON THE DEMAND OF PRODUCTS OF ITC COMPANY

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Abstract

Advertising has a great influence in each individual’s likes and of various media of advertising, television advertising plays an important role. Any person can communicate an information in any or combined forms of motion, sounds, words, colour, personality and stage setting to express and demonstrate ideas to large and widely distributed audience. Television advertising is a vital marketing tool as well as powerful communication medium. The basic objective of any advertisement is to stimulate sales directly or indirectly by trying to make tall claims about product performance. The present study is made on the impact of television advertisement on demand of products of ITC Company. Nowadays, there is a competition among marketers to grab consumers’ attention. This study deals with the effectiveness of television advertisement and its impact among the consumers. The study revealed that television advertisements drive the consumers to buy the products and almost all the consumers are satisfied about the product. Though television advertisement is a medium to be considered to be very important in delivering the message to its target audience as a fastest medium in creating awareness about products among consumers, everyone from business to consumers should consider carefully when choosing this form of advertising. This study also highlights on how television advertisements could be impressive and entertaining. The study is based on primary data collected from 150 consumers residing in Chengannur and Thiruvalla through questionnaire and secondary data in the form of books, journals etc.

Key Words

A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON THE DEMAND OF PRODUCTS OF ITC COMPANY

Cite This Article

"A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON THE DEMAND OF PRODUCTS OF ITC COMPANY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.3838-3847, October-2020, Available :http://www.jetir.org/papers/JETIR2010501.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON THE DEMAND OF PRODUCTS OF ITC COMPANY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp3838-3847, October-2020, Available at : http://www.jetir.org/papers/JETIR2010501.pdf

Publication Details

Published Paper ID: JETIR2010501
Registration ID: 302284
Published In: Volume 7 | Issue 10 | Year October-2020
DOI (Digital Object Identifier):
Page No: 3838-3847
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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