• MELSA C THOMAS

Advertising has a great influence in each individual’s likes and of various media of advertising, television advertising plays an important role. Any person can communicate an information in any or combined forms of motion, sounds, words, colour, personality and stage setting to express and demonstrate ideas to large and widely distributed audience. Television advertising is a vital marketing tool as well as powerful communication medium. The basic objective of any advertisement is to stimulate sales directly or indirectly by trying to make tall claims about product performance. The present study is made on the impact of television advertisement on demand of products of ITC Company. Nowadays, there is a competition among marketers to grab consumers’ attention. This study deals with the effectiveness of television advertisement and its impact among the consumers. The study revealed that television advertisements drive the consumers to buy the products and almost all the consumers are satisfied about the product. Though television advertisement is a medium to be considered to be very important in delivering the message to its target audience as a fastest medium in creating awareness about products among consumers, everyone from business to consumers should consider carefully when choosing this form of advertising. This study also highlights on how television advertisements could be impressive and entertaining. The study is based on primary data collected from 150 consumers residing in Chengannur and Thiruvalla through questionnaire and secondary data in the form of books, journals etc.

A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON THE DEMAND OF PRODUCTS OF ITC COMPANY

"A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON THE DEMAND OF PRODUCTS OF ITC COMPANY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.3838-3847, October-2020, Available :http://www.jetir.org/papers/JETIR2010501.pdf

"A STUDY ON THE IMPACT OF TELEVISION ADVERTISEMENT ON THE DEMAND OF PRODUCTS OF ITC COMPANY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp3838-3847, October-2020, Available at : http://www.jetir.org/papers/JETIR2010501.pdf