• Prof. Purva Agarwal
• Mr. Sumit Bulbule

During the early days of television, many television shows were specifically created by sponsors with the main goal of selling their product, the entertainment angle being a hook to hold audience attention. Infomercial is a type of advertisement which is intended to educate the consumers about a product or a series of products via television in the shape of a program. Despite their increasing use by advertisers, little research has examined the effectiveness of infomercials. This study explores the influence of infomercial advertisement on consumers buying pattern. The core purpose of this study was to find out the buying behaviour of Consumers and popularity of infomercial advertisements among consumers. Survey and focus group results revealed that most of the consumers watch infomercial advertisements frequently to get detailed information about the products. They watch infomercials for time saving. Because of infomercials people have the choice to choose their desired products with technical details which are not often available on the outlets, and people do not have to leave their comfort zone for the shopping. Infomercial advertisements are big source of time and money saving one get other one free or on half price.

Infomercials, Buying Behaviours, Consumers

"Measure the Effectiveness of Infomercial vs. Commercial Influence Consumer Buying", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.3923-3928, October-2020, Available :http://www.jetir.org/papers/JETIR2010515.pdf

"Measure the Effectiveness of Infomercial vs. Commercial Influence Consumer Buying", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp3923-3928, October-2020, Available at : http://www.jetir.org/papers/JETIR2010515.pdf