UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 10
October-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2010534


Registration ID:
513597

Page Number

134-148

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Title

AN EXPLORATION OF THE INFLUENCE OF FEMVERTISING ON BUYING BEHAVIOUR OF MEN

Abstract

Today's marketplace is very competitive;therefore businesses utilize their brands as strategic differentiators to draw customers away from rivals. Due to the value that the brand adds, businesses may more effectively connect with their consumers and their ideals by developing a distinctive brand. Businesses need to have a solid brand image that is consistent and meets customer expectations. Brand activism is an emerging trend where brands express their political stance in response to consumers' increasing attachment to companies that do more for them than just provide them with goods and/or services.

Key Words

Brand activism, femvertising, brand image, attitude towards brands, brand equity

Cite This Article

"AN EXPLORATION OF THE INFLUENCE OF FEMVERTISING ON BUYING BEHAVIOUR OF MEN ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.134-148, October-2020, Available :http://www.jetir.org/papers/JETIR2010534.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"AN EXPLORATION OF THE INFLUENCE OF FEMVERTISING ON BUYING BEHAVIOUR OF MEN ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp134-148, October-2020, Available at : http://www.jetir.org/papers/JETIR2010534.pdf

Publication Details

Published Paper ID: JETIR2010534
Registration ID: 513597
Published In: Volume 7 | Issue 10 | Year October-2020
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.40776
Page No: 134-148
Country: Patiala, Punjab, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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