• Mr. Ruhshad Anklesaria

The study focuses on the marketing strategies which are been done and adopted by these fruit juice companies like Tropicana and Real Fruit Power. These companies are the major players in the market as they combine do have almost 80% of the market share. The strategies which are been adopted by these two companies are divided into Traditional Marketing, Outdoor Marketing, Sampling for promotion, Online Marketing, etc. The comparative analysis which is done in the study clearly shows that Tropicana does do lot of marketing strategies and on the other hand Real does marketing strategies but up to a certain extent as compared to Tropicana. Real does have a better market share but then also it does not have that much of the attractive marketing strategies as compared to Tropicana. Real can and should adopt to the new changing marketing strategies and because of it the company can easily attract more customers and their brand value increases. The study focuses on the Integrated Marketing Communication Strategies which both these companies do it in nature and which they do not implement it and there is a need of it so that as a result the companies do have great amount of sales revenue and more and more people do get aware about the products and they consume them.

Integrated Marketing Communications Strategies

"A Study On Understanding And Analyzing The Integrated Marketing Communications Strategies For Tropicana And Real Fruit Power", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 11, page no.650-706, November-2020, Available :http://www.jetir.org/papers/JETIR2011377.pdf

"A Study On Understanding And Analyzing The Integrated Marketing Communications Strategies For Tropicana And Real Fruit Power", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 11, page no. pp650-706, November-2020, Available at : http://www.jetir.org/papers/JETIR2011377.pdf