• Gojiya jagdish hamir

The current trend has seen a lot of changes in the retail sector, especially in the mobile sector. Customers are expected in different versions and Xiaomi, Samsung, Oppo and I phone, popular branded mobiles with more storage capacity especially companies to choose more than offline flight after offline flight due to more offers, lower prices and expected quality. Retline retailers attract more customers to offer the expected offers far and general prices affect offline retailers the most. In Saurashtra areas primary data has been collected through consumer surveys like and secondary data like books, journals etc. have already been collected.

Key word: Brand, Mobile phone, customer

"A Study on Buyer Preferences in Regular Branded Smart Mobiles Phone through Online and Offline Mobile Selling", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 12, page no.171-176, December-2020, Available :http://www.jetir.org/papers/JETIR2012026.pdf

"A Study on Buyer Preferences in Regular Branded Smart Mobiles Phone through Online and Offline Mobile Selling", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 12, page no. pp171-176, December-2020, Available at : http://www.jetir.org/papers/JETIR2012026.pdf