• Ramachandra D

This study investigates the transformative effects of banking technology on customer relationships, focusing on the State Bank of India (SBI) Sullia Branch. Employing a mixed-methods approach, the research evaluates the influence of digital banking services on customer experience, satisfaction, trust, and loyalty. Findings reveal significant behavioral shifts towards digital channels, with Internet banking and mobile apps driving convenience and accessibility. Despite positive sentiments, concerns over security and usability persist, indicating areas for improvement. The study provides recommendations for enhancing customer relationships through technology, underscoring its pivotal role in the digital age.

: Mobile Banking, AI-driven Customer Support, Customer Adoption, Personalization, Customer Loyalty, Security and Trust, Customer Satisfaction, Digital Banking,

"IMPACT OF BANKING TECHNOLOGY ON CUSTOMER RELATIONSHIPS: A CASE STUDY OF STATE BANK OF INDIA, SULLIA BRANCH, DAKSHIN KANNADA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 3, page no.308-312, March-2021, Available :http://www.jetir.org/papers/JETIR2103431.pdf

"IMPACT OF BANKING TECHNOLOGY ON CUSTOMER RELATIONSHIPS: A CASE STUDY OF STATE BANK OF INDIA, SULLIA BRANCH, DAKSHIN KANNADA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp308-312, March-2021, Available at : http://www.jetir.org/papers/JETIR2103431.pdf