• Gopu Siva Ramakrishna
• Siva Sai Gangala
• Akhil Popuri
• S Manoj Kumar Reddy
• R Kiran Ramesh

Marketing meals at once from manufacturers to purchasers, so circumventing the ‘middlemen’ withinside the meals supply chain, has many capability benefits. For purchasers, direct advertising initiatives are imparting human beings with regionally grown, fresh, healthful and, in lots of cases, natural meals at low priced prices. Through shopping for regionally grown produce, purchasers are giving their help to nearby manufacturers in addition to supporting to revitalize rural economies. Producers advantage via preserving extra of the cost in their produce, which could assist them live on via the cutting-edge crisis in India farming. There also are environmental benefits. Creating markets where human beings should buy produce from nearby farmers and growers reduces the gap that meals travels among manufacturers and purchasers, which in flip decreases global environmental pollution. One direct advertising scheme – the farmers ‘market – hasproved to be especially famous with nearby people, manufacturers and the nearby councils, groups and establishments who're concerned in setting them up. This paper makes a speciality of one such market, the Stour Valley Farmers’ Market, which began buying and selling on twentieth June 1999. Customers who attended the first3 of those month-to-month markets had been interviewed to research the motives for their attendance on the market, and their attitudes toward some of meals problems along with natural and genetically changed meals, nearby and seasonal meals and worries they will have over the manner their meals is produced. The research has proven that maximum clients visited the markets to begin with out of curiosity,even though a few attended to shop for wholesome sparkling ingredients. The vast majority of interviewees expressed a desire for meals that is organically grown and loose from genetic modification. Organic ingredients are commonly perceived to be healthier and more extra flavoursome. When shopping for sparkling ingredients, interviewees said the significance of great and freshness of their desire of produce

"Kings Choice:Farmer Is The King", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.a624-a630, May-2021, Available :http://www.jetir.org/papers/JETIR2105075.pdf

"Kings Choice:Farmer Is The King", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppa624-a630, May-2021, Available at : http://www.jetir.org/papers/JETIR2105075.pdf