• Bairagi Ghanshamdas Rameshwar
• Dr. Vipul P. Patel

Abstract:- Nutraceuticals are any substance, i.e. Food or part of food used for nutritional purposes and provided medical and health benefits. In today's scenario nutraceutical supplements are used as an alternative to pharmaceutical medicine and the physician also preferred nutraceutical supplements in various life-threatening diseases like hypertension, diabetes mellitus, gastrointestinal diseases, etc. The evolution of the nutraceutical industry in recent years because of certain things or trends emerging and gaining popularity all over the world. These trends are the use of cannabis (cannabidiol) in nutraceuticals, nutricosmetics, nutritional supplements for pets, the plastic packaging problem with nutraceutical, sports nutrition supplement, and most important online marketing strategies for nutraceutical product marketing. There are various techniques like spray drying, extrusion is used for formulating nutraceutical products. As the market of nutraceuticals grows all over the globe, the delivery systems also change. In the nutraceutical industry various delivery systems are used like nanoemulsion, nanoparticles, Probiotics, liposomes, and micelles, it gives the targeted delivery of nutritional elements.

Nutraceutical, life-threatening, cannabis, nutricosmetics, online marketing, Probiotics, Delivery systems.

"NUTRACEUTICAL A REVIEW ON: BASIC NEED, CLASSIFICATION, RECENT TRENDS IN INDUSTRY AND DELIVERY SYSTEMS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.c183-c199, May-2021, Available :http://www.jetir.org/papers/JETIR2105278.pdf

"NUTRACEUTICAL A REVIEW ON: BASIC NEED, CLASSIFICATION, RECENT TRENDS IN INDUSTRY AND DELIVERY SYSTEMS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppc183-c199, May-2021, Available at : http://www.jetir.org/papers/JETIR2105278.pdf