• Sonam Batra

Consumer is the king of the market. Studying their actions and mannerisms is necessary to influence consumer's buying decisions. Holistic marketing approach should be adopted by marketers to gain 360° view of consumers daily lives and the changes that occur during their lifetimes in order to deliver them the right product. Consumer behaviour is influenced by various factors such as personal, social and cultural. As countries are going in and out of restrictions, COVID-19 pandemic is having significant impact on everyday's lives. The same also moved the buying behaviour of consumers in an unforeseen direction. The paper aims to analyse the changed behaviour of consumers and finding the items seems to top the buying list.

mannerisms, buying behaviour, holisctic marketing, COVID - 19, pandemic

"The Impact of COVID- 19 Crisis on Consumer Buying Behaviour in Panipat City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 5, page no.g29-g33, May-2021, Available :http://www.jetir.org/papers/JETIR2105797.pdf

"The Impact of COVID- 19 Crisis on Consumer Buying Behaviour in Panipat City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 5, page no. ppg29-g33, May-2021, Available at : http://www.jetir.org/papers/JETIR2105797.pdf