• Rashmi Gahlowt

The government schemes or yojanas are launched by much fanfare by the government officials. However, it remains to be seen that their benefits are availed by the people they are meant for. The government disseminates information regarding the schemes depending upon communication objectives, audience segmentation, and approaches to be adopted for achieving those objectives and using appropriate communication channels for disseminating information. The paper is an exploration into the awareness levels of the Asmita Yojana amongst the beneficiaries of the yojana. The researcher has done a study regarding the awareness levels of the yojana amongst the girl students, their parents & teachers for whom this scheme is launched. A survey questionnaire was administered to the sample and data.

: Asmita Yojana, Government schemes, Dissemination of information, Public awareness

"AN EXPLORATORY STUDY ON THE AWARENESS LEVELS OF THE BENEFICIARIES OF ASMITA YOJANA IN PALGHAR REGION OF MAHARASHTRA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.a598-a601, June-2021, Available :http://www.jetir.org/papers/JETIR2106078.pdf

"AN EXPLORATORY STUDY ON THE AWARENESS LEVELS OF THE BENEFICIARIES OF ASMITA YOJANA IN PALGHAR REGION OF MAHARASHTRA.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppa598-a601, June-2021, Available at : http://www.jetir.org/papers/JETIR2106078.pdf